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Packaging and marketing

As the world of ecommerce develops so do the expectations of customers who buy online. Years ago, packaging and shipping was simply a way to receive a product purchased online, but more and more people are looking for shipping, packaging and presentation as part of the ecommerce experience.

This expectation means that for many businesses, outside of selling commodities, competing effectively means going above and beyond to impress customers and exceed their expectations by delivering an experience, not just a product.

You can see from the packaging below that customer unboxing experience can really change the way your customers perceive your products.

Packaging is very central to your overall brand experience.

Packaging & Marketing

In a world where sealed factory bags and a black-and-white order receipt are considered standard, it’s the small details like this that go a long way in making an exceptional impression on customers and keep them return regularly to your store.

Today, some of the most successful and interesting brands are those using packaging to deliver an unboxing experience that goes beyond the product.

Consider how you can provide a better customer experience through your packaging, and how you can use packaging as an extension of your brand.

Packaging options

Before you can ship your products, you’ll need to package them for safe transport. So what options do you have? There are a few common options for packaging including boxes or envelopes (padded or unpadded). For many businesses and products, you’ll use a box as well as some other packaging materials to safely ship your products. offer standard and customized packaging materials including boxes, adhesive tapes, papers, bubble wrap and many more.

You may also want to try thinking outside of the box and look at other packaging options. For example, mailing bags and padded envelopes can be a great way to ship products that don’t need a lot of structure or cushioning, like clothing.

Mailing bags offer multiple benefits. They’re lightweight, which reduces your shipping costs and optimizes your storage space, and they can adjust to different volumes and weights depending on what’s included in the order. For example, the same size of mailing bag could accommodate one pair of socks, or five, and you wouldn’t be overpaying on packaging weight or dimensions for the single pair. offers the largest size choice for mailing bags in Morocco, with the best made in EU quality, at the most affordable price and with brand printing options.

Plain Courier Bags With POD at Rs 1.95/piece | Tamper Proof Courier Bags | ID: 18227537688 also offers ready to use packs for beginners to get everything related to e-commerce packaging to start with, for an average packaging cost at less than 4 DHs per order. What are you waiting for to start your online vusiness if it is not already the case ?

Keep it light and small

Because the cost of many shipping options is based on size and/or weight, do your best to keep your packaging as small as possible. This will not only help you save on your shipping costs and what your customer paid for shipping, but will also keep packaging costs from eating away your profit margin.

Depending on your business and product line, you may want to consider carrying a variety of package sizes and packaging materials, you can find on the largest choice at the right price to buy only quantities you need and have multiple possibilities to pack your products.

Most people would consider the packaging for the product above to be excessive. This is exactly what you’re trying to avoid as it inflates shipping costs dramatically especially if you use international shipping.

Shipping and fulfillment for an online business.

About Allal Marrakchi

Allal est un Manager, un Conseiller expérimenté et un Chef de projet aguerri dans les métiers du e-commerce et de la logistique. Après avoir géré l’intégration de partenaires logistiques chez Amazon à Paris, Allal a rejoint Jumia Group pour fonder et diriger Jumia Services, la filiale logistique du groupe au Maroc, et driver des projets à l’échelle africaine, puis prendre la direction de la Marketplace pour développer l’offre commerciale de Jumia au Maroc. Après avoir conseillé et accompagné plusieurs fondateurs et dirigeants de la Grande Distribution, du E-commerce, de la Supply Chain et de la Tech, Allal a décidé de se recentrer sur le métier familial à savoir l'industrie et la distribution d'emballages, pour nouer des partenariats stratégiques avec les principaux industriels de l'emballage en Europe et au Maroc. est ainsi née de la volonté d'offrir des emballages spécifiques et adaptés pour les e-commerçants, ainsi que de partager gracieusement la connaissance et l'expérience e-commerce de Allal et de son réseau de d'Experts partenaires, pour donner toutes les chances aux e-commerçants marocains de réussir.

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